CRM Operations Coordinator
Anakatech, Bulgaria
Job Description
The person in this role is responsible for online and offline Casino marketing communication with the aim of converting new players and retaining existing players across our multiple platforms.
• Working hand in hand with the CRM to implement and optimize promotions, email templates, test promotion mechanics;
• Creating of all player communications - including emails, offline mailers, client messages, push notifications, popup messages and SMS;
• Execution of promotional payouts;
• Configuration of all bonuses and campaigns needed to implement the marketing plan;
• Gaining a deep understanding of all marketing tools and how they can be used to their full potential;
• Contributing to and implementing ideas to improve the current strategy and creating new projects and promotions tailored to different customer requirements aimed at increasing the lifetime value of the casino players;
• Aiding the implementation of new marketing tools to improve communication methods with the customers;
• Coordinating mailing and contact lists, checking the accuracy of the data and the segmentation of lists;
• Supporting and communicating efficiently with all other areas of the business and stakeholders, in particular, CS, Retention, VIP, Risk and Payments;
• Interpreting data to be able to develop further existing campaigns and make suggestions for future promotional activity;
• Initiating and implementing new strategies to the CRM process using competitor analysis.
Requirements
Essential:
• Understanding of online gaming bonuses and reward systems
• Analytical skills and data segmentation experience
• Attention to detail and ability to meet tight deadlines
• Strong organizational and communication skills
• Flexibility and multitasking
• A team player with a positive, can-do attitude
• Willingness and enthusiasm to learn and develop
Desirable:
• Experience working with an email marketing team and/or understanding of e-mail and newsletter communication design and HTML coding
• Proficiency with HTML and Microsoft Office applications
• Gaming industry experience will be considered a strong advantage
Benefits
- A Dynamic and rapidly growing global company;
- Great and supportive working environment;
- Opportunity to join a family of great and friendly talents (like you);
- Highly competitive salary;
- Very good benefits system which includes sports card, additional health insurance (with dental services) and others;
- Free online courses;
- Long-term career opportunity and job security in a multinational company;
- Brand new offices with play and relaxation zones. Ahh and a fabulous 360-degree view of Sofia :-)