Head of Content Communication
Anakatech, Bulgaria

We are ISGBG, part of Anakatech, an established, leading lottery scratch cards and slots games development company that operates globally. We bring a fresh winning approach to development and business operations in the gaming industry by focusing on innovation, process improvement, customer engagement, technology innovation, and talent development.

With the rapid expansion of our Bulgarian office, we are looking for a highly motivated person to join our team as a Head of Content amp; Communication.

Responsibilities:

• Content Creation and Deployment: owns and leads the deployment of consumer-facing content and communications campaigns to maximizing reach and improve ROI;
• Content Calendar: collaborate with the brand team to create content and communications calendar that is aligned to the annual brand B2C calendar;
• Secures Opportunities: identifies, partners with/curates’ unique opportunities and events to profile our clients’ products in an experiential way to generate exposure for the brand;
• Media Engagement: cultivate, oversee and expand relationships with consumer-facing media to achieve brand profiling and desired positioning;
• Media Plan Deployment: prepare media plans and draft stories/narrative/press releases to address communication priorities and achieve desired brand positioning. This includes planning, buying and deployment of media amplification;
• Digital communications: work and liaise closely with digital marketing teams to ensure correct news and regular content updates. Utilize the website as a key communication tool to support content marketing;
• Utilize SEO, amplification and programmatic, within regulatory parameters, to improve website traffic generation leading to improved awareness and understanding metrics and website lead generation;
• Content and Communication Strategy: develops the consumer-oriented, lifestyle media and content strategy to deliver omni-channel communications campaigns which address key business, consumer segment and brand needs.

Requirements

• Experience writing content for various platforms, including websites, press releases, newsletters;
• Experience managing and overseeing creative projects, including working with external providers;
• Experience in teaching and/or mentoring individuals or groups, and creating necessary support materials;
• Undergraduate degree (preferably in communications or equivalent);
• Ability to set and control tasks;
• Good time-management skills;
• Ability to multi-task and work on several projects simultaneously;
• Excellent communication skills, both written and verbal English;
• Good executor;
• High level of managerial skills

Benefits

• A Dynamic and rapidly growing global company;
• Great and supportive working environment;
• Opportunity to join a family of great and friendly talents (like you);
• Highly competitive salary;
• Annual bonus;
• 20 days paid off + 1 more additional day for each year;
• Bonus day off for every Birthday;
• Special occasions gifts;
• Very good benefits system which includes sports card, additional health insurance (with dental services) and others;
• Long-term career opportunity and job security in a multinational company;
• Brand new offices with play and relaxation zones. Ahh and a fabulous 360-degree view of Sofia :-)

Job Rewards and Benefits